INTRODUCING MODEx LICENSING

Let’s build the next generation of immersive event venues.

Open a MODEx destination, transform an existing venue with Powered by MODEx, or license our immersive system under your own brand. Built for events, content, and commerce.

THE VISION

We’re building a global network of immersive event and production studios.

Where people come together, ideas come to life, and stories travel beyond the room.

YOUR SPACE COULD DO MORE.

Turn your space into a premium destination.

MODEx gives you the system, guidance, and training to create premium experiences—and more ways to earn from the space you already have.

01

Attract higher-value bookings.

Give clients more reasons to choose your space with immersive experiences and professional production capabilities that support premium events.

02

Use your space more often.

Create more ways to earn through corporate events, content production, and recurring programming—all within the same space.

03

Build with a blueprint.

Get guidance on space planning, equipment, and implementation, plus training to help your team run it. You don’t have to figure it all out alone.

MODEx Studio original photography

Three ways to bring MODEx to your market

Your vision. Our blueprint.

OPTION 01

Open a MODEx.

OPTION 02

Powered by MODEx.

OPTION 03

White Label.

Build a venue under the MODEx name, using our immersive system, operating blueprint, and training.

Keep your venue’s name and bring in the MODEx system, training, and support—with MODEx recognized as your system partner.

Keep your own brand front and center. License the MODEx system and production framework without required public MODEx branding.

  • MODEx brand and proven model
  • Access the complete system, training and support
  • Add original programming (optional)
  • Explore future network opportunities
  • Your venue. Your brand.
  • License the MODEx technology and methodology
  • Add original programming (optional)
  • Training, tools and ongoing support
  • Your venue. Your brand.
  • License the immersive technology and production framework
  • Tailored system design, implementation and training
  • Optional technical support and original programming

Best forEntrepreneurs, investors, developers, and venue operators opening a MODEx-branded location.

Best forVenue leaders, churches, corporate campuses, and innovation hubs upgrading existing spaces.

Best forVenue operators and production companies licensing immersive systems under their own brand.

PRODUCED AT MODEx

Built in Atlanta.
Put to work by real productions.

Three examples of how the MODEx environment brings brands, audiences, and ideas together—and creates content that lives beyond the room.

LIVE VIRTUAL PRODUCTION

Mailchimp

30,000 people attended live online.

For Mailchimp’s Marketing Success Season, MODEx brought together a branded immersive environment, live virtual production, and professional content capture for an online audience of 30,000 attendees.

The capability: produce from one studio for an audience of 30,000 online.

Explore the production →

LIVE SHOW + CONTENT

Short & Sweet Podcast with Tricia Lee

Featuring Tricia Lee, star of Netflix’s Owning Manhattan. Sold-out Atlanta debut. 300K+ views.

For its first production outside New York, Short & Sweet with Tricia Lee chose MODEx. Our team delivered multi-camera production, livestreaming, photography, videography, and custom graphics. The live experience generated content that reached more than 300,000 YouTube views, demonstrating how a premium venue can extend a production's reach beyond the room.

The capability: produce the live experience and create assets for a larger audience.

Explore the production →

RECURRING EVENT + PUBLISHED TALKS

TEDx at MODEx

Twice a year. Impact beyond the event.

From speaker preparation and rehearsals to stage direction, multi-camera capture, and edited talks, MODEx brings a recurring, curated event to life. The curved video wall frames the live experience, while published talks extend its reach.

The capability: build a repeatable event with lasting content.

TEDx events are independently licensed. TEDx rights are separate from MODEx Originals licensing.

Watch the TEDx talk →
MODEx Studio

A space that transforms.

Explore MODEx Studio in Atlanta—from the main studio and curved video wall to the mezzanine, bar, and lounge. See how different setups bring live events, original programming, and productions to life.

VIEW THE GALLERY
THE MODEx ADVANTAGE

What you get with MODEx.

The system, development guidance, and training to bring your immersive venue to life.

CORE LICENSING

01

Immersive System

Access the MODEx immersive system blueprint, technical specifications, configuration standards, and integration guidance to create a scalable, production-ready environment.

02

Studio Development

Guidance through space planning, equipment selection, vendor coordination, system implementation, and testing to bring your immersive venue to life.

03

Training & Support

Production workflows, operational playbooks, staff training, and ongoing technical guidance to help your team confidently operate and manage your space.

OPTIONAL ORIGINAL PROGRAMMING

Give people a reason to return.

Bring select MODEx Originals to your venue as an optional add-on to your licensing partnership. Create recurring experiences for your community, with opportunities for ticketing, sponsorships, and content. Formats, rights, and support are licensed separately and defined in your proposal.

01

COMEDYx

Live comedy.

02

Product Runway

Products take the stage.

03

Speaker Studio

Speaker development and community.

04

STORYMODE

Books brought to life.

EXPLORE MODEx ORIGINALS →

EXPLORE THE ECONOMICS

See what your venue could generate.

Adjust the assumptions below to explore an illustrative event-business scenario. These figures are for planning only, not actual MODEx earnings or a forecast. Results depend on your market, event volume, pricing and operating costs.

ILLUSTRATIVE BUSINESS MODEL

Internal planning
EVENT & PRODUCTION ASSUMPTIONS
Events per month12
Average revenue per event (including production)$7,500
Illustrative event margin35%
ORIGINAL PROGRAMMING
Original program editions per month2
Average editions per program annually6
Average revenue per program edition$10,000
Illustrative program margin30%
Illustrative initial investment$100,000
ILLUSTRATIVE ANNUAL SCENARIO
Gross event & production revenue$1,080,000
Contribution after variable costs$378,000
Annual events144
Investment ÷ annual contribution0.26 years

Hypothetical calculations only. Contribution excludes fixed overhead, financing, taxes, and other expenses not captured in the selected margin. Investment divided by annual contribution is a simple ratio, not a profit or payback forecast. MODEx-owned programming requires separate licensing approval; rights and revenue shares are not assumed.

HOW IT WORKS

From first conversation to opening day.

A clear path to explore the opportunity and define the right scope for your space. Each project’s sequence and timing are tailored to the partnership.

01

Explore

Complete the inquiry with your location, space or concept, goals, investment range, and timeline.

02

Assess

We review project fit and share relevant licensing information. Review the investment before choosing whether to schedule
a consultation.

03

Develop

Define the system, services, responsibilities, implementation scope, and training in your proposal.

04

Launch

Plan implementation, testing, and team preparation around the agreed scope and opening goals.

LICENSING & PARTNERSHIPS

Your space. What’s possible.

How do the three partnership models differ?

Open a MODEx-branded venue, keep your venue’s name with MODEx recognized as your system partner, or choose White Label to use the system without required public MODEx branding. Your proposal defines the scope, support, and brand permissions.

What does a licensing partnership include?

Core licensing covers the immersive system blueprint, studio development guidance, and training and support within your agreed scope. Equipment, implementation, optional Originals, and any future network participation are defined separately in your proposal.

Do I need an experienced production team?

Your team’s experience helps shape the training and support needed. We’ll discuss who will manage the space, operate the system, and deliver events so you understand the staffing responsibilities before moving forward.

Who handles the buildout, and how does MODEx prepare our team?

You select and contract with a qualified AV integrator to manage installation, system integration, calibration, and testing based on MODEx’s scope and specifications. You and your integrator manage the buildout budget and schedule.

Once your system is operational, MODEx reviews operational readiness and trains your designated team to manage immersive content, production systems, and the complete client-to-event experience.

Additional launch support, client coordination, and event assistance are available for a separate fee.

What investment and timeline should I plan for?

Both depend on the partnership model, space, existing infrastructure, system design, and scope of development. Share your anticipated budget and target opening date so we can discuss a realistic path for your project.

How do we explore a partnership?

Complete the partnership inquiry. We’ll review your space or concept, location, goals, investment range, and timeline, then share relevant information if there is a potential fit. You can review the investment before deciding whether to schedule a consultation.

Select markets. Select partners.

Let's Build What's Next.

Tell us about your space, market, and preferred partnership model. We’ll review the fit and share relevant licensing information so you can consider the investment before deciding whether to schedule a consultation.

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